Our History

The Association of Dance Competitions & Conventions is united to promote quality, integrity, and opportunity within the dance competition and convention industry.

The Association of Dance Competitions & Conventions(The ADCC) was founded in 2014 to support the 300+ dance competition and convention owners, 40,000+ dance studios, and hundreds of dance merchants across the country as we work together to expand and professionalize our industry.

The ADCC’s membership grew out of a previous organization, the FDC (Federation of Dance Competitions), but The ADCC is a new and completely separate legal entity. The vision for the new organization was to create a nonprofit trade association where competition owners could come together as colleagues in a professional, supportive environment to improve the industry as a whole.

Steve Wappel of StarQuest brought in Tammy Hauser of nonprofit management group Blue Sky Thinking to oversee the new organization. Working with then-Board Chair Michelle Kresge of Spotlight Dance Cup, Hauser began to lay out a vision. The ADCC began building a strong Board of Directors, adding new Members and establishing programs, policies and governance processes that would benefit the industry as a whole. In 2019, Tammy Hauser departed to concentrate on her new tour business, and the Rachel Brooke of Maxim Management based in Sykesville, Maryland came on as The ADCC’s new Executive Director.

The key for The ADCC’s rapid growth has been a shared belief in the organization’s purpose and mission. “We want every competition that has been in business for at least three years and holds at least eight events per year to become an ADCC Member,” says Executive Director Rachel Brooke. “We want The ADCC to represent the full range of competitions and conventions in the industry. Only in this way can we have a trade association that represents everyone’s interests.”

The ADCC is governed by a 11-member Board of Directors and managed by Rachel Brooke of Maxim Management, based in Sykesville, Maryland.


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