Our History

The ADCC is a collective voice of the industry, dedicated to strengthening dance competition and convention standards through camaraderie, education, and access to resources.

The Association of Dance Competitions & Conventions(The ADCC) was founded in 2014 to support the 300+ dance competition and convention owners, 40,000+ dance studios, and hundreds of dance merchants across the country as we work together to expand and professionalize our industry.

The ADCC’s membership grew out of a previous organization, the FDC (Federation of Dance Competitions), but The ADCC is a new and completely separate legal entity. The vision for the new organization was to create a nonprofit trade association where competition owners could come together as colleagues in a professional, supportive environment to improve the industry as a whole.

The key for The ADCC’s rapid growth has been a shared belief in the organization’s purpose and mission. “We want every competition that has been in business for at least three years and holds at least eight events per year to become an ADCC Member,” says Executive Director Rachel Brooke. “We want The ADCC to represent the full range of competitions and conventions in the industry. Only in this way can we have a trade association that represents everyone’s interests.”

The ADCC is governed by a 11-member Board of Directors and managed by Rachel Brooke of Maxim Management, based in Sykesville, Maryland.


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